New Delhi: The Delhi government has fixed the maximum retail price of 505 liquor brands under its new excise policy. The government has so far registered 516 brands of alcohol and set the MRP for 505 brands. The 505 brands include 166 brands of whiskey, 154 of wine, 65 of beer and 55 of vodka, according to excise officials. Under Delhi’s new excise policy, 849 chic liquor stores are being set up in 32 areas across the city. A retail licensee will have 27 liquor stores per zone.Also Read - Delhi’s Liquor Shops Reopen Today Under New Excise Policy; Alcohol Likely To Cost More | Details Here

“Total 516 liquor brands have been registered so far. Out of 516 registered brands, fee of 507 have been paid. MRP (maximum retail price) for 505 liquor brands have been fixed till Friday,” an excise department official said requesting anonymity. Also Read - New Liquor Policy In Delhi From Nov 17; MRP Fixed For 184 Alcohol Brands | Know More

The officials further said that other liquor types for which the MRP has been fixed include 34 brands of rum, 11 brands of gin, five brands of brandy and liquor and 10 brands of mixed alcoholic beverages. Also Read - Delhi Excise Policy: THESE Venues Won't Need Separate Permit to Serve Liquor at Weddings, Parties. Full Details Inside

The new policy aims at revolutionising consumer experience by replacing existing liquor vends in the nooks and corners of the city with posh and stylish liquor stores spread over at least 500 square feet area with walk-in facility. These shops will be spacious, well-lit and air-conditioned.

Wholesale prices of various brands of liquor may increase by 8 to 9 per cent, they said.

The impact on wholesale prices due to incorporation of factors like central sales tax at two per cent, profit margin for wholesaler, import pass fee and freight and handling charges, will cause 10 to 25 % rise for some brands of whisky (Indian manufactured foreign liquor), with fluctuation per unit from eight per cent (Royal Stag Premier) to 25.9 per cent (Blenders Pride Rare), according to an order issued by the excise department in October.

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Later in a statement, the excise department said that in the new excise policy, the brand registration process has been rationalised in order to make all niche brands available for residents of Delhi.

“We have processed all applications and there is no brand registration pending. The department is endeavouring more brands in coming times depending upon the applications received in regard to brand registration for the year 2021-22,” the statement said.

This will further give customers a wide choice in terms of brand availability, it added.

The policy also allows opening of five super-premium retail vends having an area of 2,500 square feet. Liquor tasting facility will also be developed at these super-premium retail vends. The new excise policy also allows the sale of liquor in bottles at restaurants.