San Francisco: Social media giant Facebook is assigning a reputation score for its users to predict their trustworthiness. According to The Washington Post, Users of Facebook will be rated based on a scale ranging from zero to 1. The rating system was reportedly introduced by the social media giant over the past year in an effort to keep a check on those who spread fake information.
The idea of rating individuals has been inspired from the Black Mirror episode titled Nosedive. In the third season of Black Mirror, an episode showed how people rate each other on a five-star rating system.
The step was taken in the wake of the Russian intrusion and the recently disclosed Cambridge Analytica scandal. Facebook is measuring the credibility of users to help identify malicious actors.
Tessa Lyons, product manager of Facebook told The Washington Post, “Facebook developed its reputation assessments as part of its effort against fake news.”
Facebook users are given the option to report any false content that they see on the platform. The same will be verified by third-party fact-checkers. However, some users report genuine content as untrue. Pointing out the flaw of the feature, Lyons added, “A user’s trustworthiness score isn’t meant to be an absolute indicator of a person’s credibility.”
Therefore Facebook stated that there is no one unified reputation score that can be assigned to the users. Moreover, the new trustworthiness score is just one measurement to understand the many new behavioural clues and the risks involved, added the company.
With the credibility score, users can flag a content as inappropriate. This will help Facebook to remove fake content easily and quickly. However, Lyons added, “People often report things that they just disagree with.”
The details of how the new credibility system functions is not disclosed by Facebook. In addition, the company has not revealed the criteria behind this rating system and how Facebook will use the scores in its internal algorithms.