Online shopping giants like Amazon and Flipkart have been in news for their innovative advertisements. Their lucrative offers have lured online shoppers since couple of years and they have made their presence felt too with schemes like ‘Big Billion Sale’, ‘Diwali Sale’ etc. This time they have come up with their advertisements for easy returns and exchange offers.
Under the banner #ApniDukaan, Amazon.in had released a set of advertisements in which they have shown the way how online customers can return the products, that they have brought from the firm, by simply clicking the exchange button. This is not the first time that the online firm is trying to create good relationship and build trust among its customers. Here’s a video by the firm which you might be interested in. ALSO READ: Amazon is India’s most trusted online shopping brand: Survey
Looking at the other online Indian shopping mart Flipkart, how they are competing with their rivals, is quite refreshing. They have taken Amol Palekar and Namit Das in their latest advertisement and they have made the video in a satirical manner. The motto is the same, but the treatment is different from their rivals. As we do not want to kill the excitement, here is a video that showcase how Flipkart has changed their marketing strategy. ALSO READ: Flipkart launches own ad platform with 50 brands