Flipkart announces BIG expansion plan in new region, to compete with Jeff Bezos’s Amazon India in…

Amazon has already strategically expanded its footprint with sort centers in Guwahati recently will get tough competition from Flipkart in the region after its new expansion plans.

Flipkart on Tuesday said it is expanding its supply chain presence across the Northeast to meet rising demand in one of its fastest-growing markets.

The e-commerce major has added more than 6 lakh sq. ft. of warehousing space in Guwahati, covering facilities for large, non-large, and grocery categories.

In Agartala, Tripura, the company has also launched a new grocery fulfilment centre with the capacity to process up to 5,000 orders a day, it said in a statement.

Flipkart Expansion In Northeast 

“As one of Flipkart’s fastest-growing markets, the Northeast has seen 35-40 per cent year-on-year growth, fuelled by rising aspirations and digital adoption. Over 5,000 direct jobs have been created in the region, with a strong focus on women, PwDs, and youth skilling,” Flipkart said.

The Northeast has an active network of over 2,000 distributors and retailers on the Flipkart Reset for Business platform, contributing to approximately 30 per cent of the overall business, it added.

The company is also scaling its quick commerce offering, Flipkart Minutes, with nine Micro Fulfilment Centres (MFCs) already live in Guwahati and more in progress. Flipkart currently has a network of 391 small-format hubs, including 31 in Guwahati, in the northeast region. 

Flipkart To Compete With Amazon India In Northeast

Amazon operates nearly 70 delivery stations—both company-owned and through local partners—serving direct deliveries to about 400 pin codes, covering all major urban centers and many remote areas in Northeast India.

Amazon India already has a presence in the 8 North Eastern states. Expansion announced by Flipkart can create tough competition for Jeff Bezos company in the region.

Highlights

1. Flipkart expansion plan in Northeast India
2. Flipkart to expand expansion its supply chain across Northeast 
3. Flipkart To Compete With Jeff Bezos Amazon
4. Amazon to get competition from Flipkart in Northeast

(With Inputs From PTI)