Flipkart & Snapdeal’s Twitter conversation ahead of festive season sales

Online shopping sites have begun dishing out discount offers as part of their festive season sale

Chief Product Officers of e-commerce rivals Snapdeal and Flipkart were engaged in a friendly conversation on the social media website-Twitter. The conversation took place ahead of the festive season sales of both the companies.

Anand Chandrasekaran, Chief Product Officer of Snapdeal, started the conversation by tweeting screenshot which showed Flipkart’s website being temporarily unavailable due to server issues. Anand tweeted, ‘’Guess this is part of the app only strategy,’’ hinting at Flipkart’s tactic to keep Big Billion Days on App only.

Guess this is part of the app only strategy – #diwalidilkidealwali pic.twitter.com/yd32e2zULL

— Anand Chandrasekaran (@anandc) October 11, 2015

Soon after Anand’s tweet, Flipkart’s Chief Product Officer- Punit Soni replied in a friendly tone. Punit tweeted, ‘’ Anand, my friend 🙂 we were testing our servers to prep for BBD. Sorry you had issues. Best of luck for the festival season!’’

@anandc Anand, my friend 🙂 we were testing our servers to prep for BBD. Sorry you had issues. Best of luck for the festival season!

— punitsoni (@punitsoni) October 11, 2015

Anand eventually wished his rival the best of luck for festive sale as well, ‘’got it, it looked like web users were being left out in an app-only focus. Wishing you good luck as well for festive season.’’

@punitsoni got it, it looked like web users were being left out in an app-only focus. Wishing you good luck as well for festive season (1/2)

— Anand Chandrasekaran (@anandc) October 11, 2015

The online shopping sites have begun dishing out discount offers as part of their festive season sale. Snapdeal started the festive period sale with its ‘Electronics Monday’ sale. Flipkart’s Big Billion Days sale starts from October 13 and lasts till 17th. Amazon is also offering discounts with its Great Indian Festive sale, coinciding with Flipkarts’s Big Billion Days sale.