New Delhi, September 5: Soon after its launch this day last year, Reliance Jio has scripted history during its one year journey. Being one of the most affordable brands across the telecom sector, Reliance Jio has taken the telecom industry by storm by its disruptive offers ever since its inception in September 2016. In a very short span of time, Jio has made a name for itself in every nook and corner of the country and continues to do so with the recent launch of the JioPhone, a 4G feature phone for the masses. Jio’s Journey started on September 1, 2016, when Reliance Industries Chairman Mukesh Ambani announced the commercial roll out of services at the Annual General Meeting.Also Read - Mukesh Ambani Joins Bezos, Musk in Worlds Exclusive 100 Billion Club | Full List of Billionaires Here
On September 5, Jio changed the Indian telecom market forever by promising users data rates that would be cheapest in the world. And yes, it has lived up to people’s expectations. Jio indeed offers consumers 4G mobile data at cheapest rates. To lure users in India, Jio offered free data and free calls for almost six months after it kick-started the Welcome Offer on September 5, 2016. As part of the Jio Welcome Offer, users will have access to unlimited LTE data and national voice, video and messaging services along with the full bouquet of Jio applications and content, free of cost up to 31 December 2016. The Company today filed its tariff plans with the Telecom Regulatory Authority of India (TRAI). Also Read - Airtel Conducts India's First Rural 5G Trial In Collaboration With Ericsson | Details Here
The entry of Jio in the telecom sector brought in major competition for the other existing telecom companies. It became extremely difficult for rival telcos like Bharti Airtel, Vodafone, and Idea Cellular to retain their customers as every user wanted to avail the freebies that Jio offered. This, in turn, forced the other telcos to slash their tariff rates to what would be described as a ‘Reliance Jio effect’. Also Read - Bharti Airtel Rights Issue Opens Today; 5 Points You Must Know Before Buying
To start with, Jio launched the Welcome Offer that provided an opportunity to every Indian to learn, try, customise and experience high-quality digital services, without paying for the services up to 31 December. If we look at offers provided by other telcos, no telecom operator has ever come up with such lucrative offers that Jio has launched so far. Mukesh Ambani-led Reliance Jio has brought a parity among pre-paid and post-paid consumers. Along with the Jio 4G, the company also launched a number of other services like JioTV etc, My Jio App, etc.
In the company’s recent AGM in July this year, Ambani announced the launch of ‘intelligent smartphone’. He said the company plans to sell 5 million JioPhones every week. The pre-booking of JioPhones started on August 24 against payment of a refundable deposit of Rs 500 and the remainder Rs 1,000 has to be paid by the customer when the company starts delivering them in September. It has been reported that around 6 million units of JioPhone were booked within three days of its pre-booking that started on August 24. The JioPhone supports 22 Indian languages and comes pre-loaded with applications like Jio Cinema, Jio Music and others will offer free voice calls and SMS to customers. For 4G data, customers need to pay Rs 153 per month.
Jio will bring transformational changes in the Indian digital services space to enable the Prime Minister’s vision of Digital India for 1.2 billion Indians. In its press release, Jio said that it will bring transformational changes in the Indian digital services space and propel India into global leadership in the digital economy. As part of its customer offers, Jio has revolutionized the Indian telecom landscape by making voice calls for Jio customers absolutely free, across India, to any network, and always.