New Delhi, August 16: After removing its messaging app ‘Kimbho’ within a day of its launch, Baba Ramdev-led Patanjali Ayurved today said Patanjali is all set to launch its messaging app ‘Kimbho’. The Indian messaging app will be re-launched with new features this month on August 27.Also Read - Yoga Day 2022: Its Significance Amid Covid, Moneypox Threats | EXPLAINED
The Haridwar-based FMCG firm has introduced a trial version of the app on Google Play Store for downloads. The app will be available on the Apple App store shortly. Also Read - Patanjali Ayurved's Ruchi Soya Repays Entire Loans Of Rs 2,925 Crore
Patanjali Ayurved Managing Director Acharya Balkrishna tweeted, “Kimbho app is now ready with new and advanced features.” The official launch of the app will take place on August 27, 2018 after the shortcomings of the app are fixed, said Balkrishna. Also Read - Ruchi Soya: Baba Ramdev Announces Rs 4,300 Crore FPO, Aims To Make It Largest Manufacturer Of Oil In India
The Sanskrit equivalent of Kimbho is ‘Hello, how are you’ or ‘What’s up’. The app was removed from Google Play Store and Apple’s App Store on May 31, 2018, which was a day after the launch. The app which was launched for a one day trial had many shortcomings on security aspects as pointed out by technical experts.
‘Kimbho’ is set to be launched in competition to WhatsApp, a popular chat platform owned by Facebook.
Patanjali spokesperson S K Tijarawala reportedly told PTI, “We have put the trial version of Kimbho on the google play store so that we come to know about the shortcoming. We are open for any amendments for any errors and we have invited feedback from the people also.” After the completion of the technical development phase, the company will officially launch the app. Tijarawala also feels that Kimbho would be a “safe, secure and swadeshi” messaging platform.
“Now we are expecting millions download during the next 12 days of trial period and we have built a load capacity for that,” said Tijarawala, adding “on August 27, Union Minister for Road Nitin Gadkari along with Baba Ramdev and Acharya Balkrishna would launch the swadeshi app”.
(With PTI inputs)