Masterstroke by Vijay Shekhar Sharma, Paytm emerges as only Indian company in Morgan Stanley’s…

This positions Paytm among the best placed to generate value as AI adoption scales across industries.

Published date india.com Published: September 25, 2025 8:39 AM IST
Masterstroke by Vijay Shekhar Sharma, Paytm emerges as only Indian company in Morgan Stanley's…

Morgan Stanley, in its latest Asia and Emerging Markets AI Adoption Leaders report, has identified 20 companies that are best placed to capitalise on artificial intelligence.

The list features global innovators from Japan, Korea, Singapore, Australia, Argentina, and South Africa. Notably, Paytm stands out as the sole Indian company to secure a spot on the roster.

“The company’s machine-first systems, supervised by humans, are accelerating product development, enhancing risk management, and elevating customer experience,” the report stated.

Paytm In Morgan Stanley’s Global AI Adoption Leaders list

Paytm has been categorised as having moderate AI exposure with high pricing power, a combination Morgan Stanley identifies as crucial for long-term monetisation.

Add India.com as a Preferred SourceAdd India.com as a Preferred Source

The report also focuses on AI adopters with strong pricing power have consistently outperformed, while those without pricing strength have lagged.

The Morgan Stanley list of AI Adoption Leaders has delivered 44 percent returns year-to-date compared with 18 percent for the MSCI Asia Pacific Index. Paytm itself has returned 136 percent in the past 12 months, among the strongest gains across the group.

The brokerage highlights that the AI leadership cycle is shifting from semiconductors and infrastructure players to adopters who embed AI at scale. Paytm is recognised in this transition as a financial services innovator building its ecosystem on advanced technology.

How Paytm Received This Recognition?

This recognition comes as Paytm continues to launch AI-driven, consumer-first innovations including reminders for recurring bills, monthly spend summaries, personalised UPI IDs, downloadable UPI statements in Excel and PDF, and home screen widgets for instant money transfers.

Each of these offerings is supported by the company’s machine-first AI systems that simplify money management for millions.

Morgan Stanley also notes that India has seen an increase in companies identified as AI adopters, but Paytm is the only one shortlisted into the monetisation leaders list, underlining its pioneering role in the country’s technology landscape.

(With Inputs From ANI)

Also Read:

For breaking news and live news updates, like us on Facebook or follow us on Twitter and Instagram. Read more on Latest Business News on India.com.

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts Cookies Policy.