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This season of Shark Tank India introduces two new judges: Kunal Bahl and Viraj Bahl. While Kunal Bahl has already appeared in one of the episodes, Viraj Bahl, the founder of Veeba Foods, is expected to join soon. Viraj’s journey is an inspiring tale of resilience, determination, and entrepreneurial spirit. Interestingly, he named his company “Veeba” after his mother, Vibha Bahl.
There was a time when Viraj had to sell his home to pursue his dreams. Today, he stands at the helm of a business valued at Rs 1,000 crore.
Veeba Foods, now a prominent name in India’s FMCG sector, particularly in the sauces category, was founded by Viraj Bahl in 2013. However, his interest in business began at a young age. As a child, Viraj often visited his father Rajeev Bahl’s factory, which sparked his passion for food processing. His first job was at the Fun Foods stall at the Aahar Delhi Trade Fair.
Despite securing a stable job after studying marine engineering, Viraj’s heart was set on running a business. His father, Rajeev Bahl, encouraged him to first establish financial stability before venturing into entrepreneurship.
In 2002, Viraj joined his father’s company, Fun Foods. Under Rajeev Bahl’s leadership, the company flourished. However, in 2008, circumstances forced the family to sell Fun Foods to the German brand Dr. Oetker for Rs 110 crore. While Rajeev supported the sale, Viraj was against it but had to accept the decision.
After selling Fun Foods, Viraj started a restaurant chain called “Pocket Full” in 2009. Although the venture expanded to six outlets, it began incurring losses and ultimately shut down by 2013. This failure left Viraj financially strained, but he remained determined to succeed.
In 2013, with support from his wife, Viraj decided to start a new venture—Veeba Foods. Lacking funds, he sold his house to finance the business. Veeba began in Neemrana, Rajasthan, focusing on delivering high-quality sauces. Slowly but steadily, the company gained recognition and established a strong foothold across India.
Over the years, Veeba Foods has recorded tremendous growth. For 2023-24, the company is projected to achieve Rs 1,000 crore in revenue. Though Veeba is not yet listed on the stock market, Viraj holds a significant stake in the company, backed by prominent investors who have fueled its rapid expansion.
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