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Anirudha Yerunkar
He is working as Chief Sub Editor with India.com and has experience in Digital Media and YouTube. He has covered Budget 2023, 2024, 2025 for reputed channels. Born and brought up in Mumbai, he is an e ... Read More
Viraj Bahl, the founder and Managing Director of Veeba Foods, is counted among India’s most successful entrepreneurs. Recently joining the panel of judges on Shark Tank India Season 4, alongside Aman Gupta, Anupam Mittal, Namita Thapar, Vineeta Singh, and Peyush Bansal, Viraj’s journey from humble beginnings to revolutionizing the food processing industry is nothing short of extraordinary.
Viraj’s association with the food industry began in childhood. He often visited his father Rajeev Bahl’s factory, developing an interest in food processing. His first job was at the Fun Foods stall at the Delhi Trade Fair. Although he pursued a degree in marine engineering and secured a stable career, his passion always gravitated toward the family business.
In 2002, with his father’s permission, Viraj joined Fun Foods, a company rapidly growing under Rajeev Bahl’s leadership. Over six years, Viraj played a crucial role in turning Fun Foods into a recognized brand. However, in 2008, Viraj faced a major setback when his father decided to sell Fun Foods to the German company Dr. Oetker for Rs 110 crore. While Viraj opposed the sale, the decision marked an emotional and professional turning point for him.
Post the sale of Fun Foods, Viraj ventured into the restaurant business with a brand called Pocket Full in 2009. Despite initial enthusiasm, the business faced losses, and by 2013, all six outlets had to shut down. This failure left Viraj financially strained, but his determination remained intact. With unwavering support from his wife, Viraj decided to start afresh.
Selling his house to raise capital, he returned to the food processing industry. In 2013, Viraj founded Veeba Foods in Neemrana, Rajasthan. With a focus on quality and innovation, Veeba quickly established itself as a leading sauce manufacturer in India, garnering widespread recognition.
Over the years, Veeba Foods has achieved remarkable growth. The company aims to generate Rs 1,000 crore in revenue for the financial year 2023-24, a testament to its success. Despite not being listed on the stock exchange, Veeba’s robust investor support and Viraj’s significant ownership have fueled its growth.
Under Viraj’s leadership, Veeba has not only transformed the food processing industry but also emerged as a major name in the Indian FMCG sector. The company’s name, Veeba, is a tribute to Viraj’s mother, Vibha Bahl.
Viraj Bahl’s journey from early struggles to creating a Rs 1,000 crore empire showcases the power of resilience, determination, and innovation.
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