Mukesh Ambani’s Masterstroke, Reliance Industries’ to launch new brand, set to enter…

Reliance Retail Ventures gross revenue came in at Rs 90,333 crore for the October-December 2024 period, posting a growth of 8.8 per cent YoY.

Written by: Victor Dasgupta Edited by: Victor Dasgupta

Published: February 4, 2025, 6:47 PM IST

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https://www.india.com/business/mukesh-ambani-reliance-industries-ayurveda-ayurvedic-product-patanjali-sri-sri-himalaya-dabur-anil-ambani-gautam-adani-tira-budget-2025-ril-trends-isha-7590955/ Copy

Mukesh Ambani (File)

New Delhi: After proving its dominance in almost every sector, Mukesh Ambani-led Reliance Industries is now eyeing to enter the Ayurveda space with the launch of a new premium brand. The company is also set to make a fresh mark in the beauty space, with Reliance Retail planning to enter the Ayurveda beauty segment through a new private label. According to the reports, the retail arm of the conglomerate is looking to launch a new private label under its beauty platform, Tira.

The new premium brand will offer an Ayurveda-based range of products, which will include skin care, body care, and hair care as well as wellness.

According to an ET Now report, the new brand product range will include night or day creams, body lotions, soaps, hair shampoo, and conditioners, among others. Notably, RIL has already completed the product testing of its Ayurvedic beauty brand. This will mark Reliance’s first entry into the ayurveda space. The new brand’s launch is expected to by April 2025.

The report further adds that the complete end-to-end production will happen in-house, within the Reliance ecosystem. Ayurvedic products will be sold online as well as offline Tira stores. They are also likely to be placed in other Reliance stores as well.

Here are some of the key factors:

• Reliance Retail Ventures gross revenue came in at Rs 90,333 crore for the October-December 2024 period, posting a growth of 8.8 per cent YoY.
• The retail arm’s net profit also rose by 10 per cent to Rs 3,485 crore in the third quarter of the current fiscal.
• Reliance Retail Ventures’ store count has increased to 19,102 catering to 296 million customers over the past year.
• The number of transactions at RRVL stores jumped 10.9 per cent in Q3 FY25 to Rs 35.5 crore.