Mukesh Ambani vs Ratan Tata as this company of Tata Group plans to expand into…, the company is led by…

The Tata group led company is focusing on the affordable beauty space as compared to their competitors like Reliance, Nykaa, and Shoppers Stop who are focussing on premium and luxury categories.

Published date india.com Published: October 7, 2024 1:53 PM IST
Mukesh Ambani vs Ratan Tata as this company of Tata Group plans to expand into..., the company is led by...

Ratan Tata led Tata Group’s Trent Ltd has taken a significant step into the affordable beauty retail market with its new standalone store format, Zudio Beauty. The move marks Trent’s entry into the mass-priced beauty segment, setting the stage for competition with established brands in this space, as reported by the Economic Times. Already Trent Ltd ,chairman Noel Tata has  said that the Fashion retailer has the potential to grow 10 times its current size..

TATA Group Entry In Affordable Beauty Retail

The introduction of ‘Zudio Beauty’ places Trent in direct competition with well-known players such as Hindustan Unilever’s Elle18, Sugar Cosmetics, Health & Glow, and Colorbar. The expansion comes as most other competitors, like Reliance, Nykaa, and Shoppers Stop, focus on premium and luxury beauty categories, while Trent is focusing more in the budget-conscious segment of the market.

Ratan Tata Plans for Expansion

The first Zudio Beauty store is already operational in Bengaluru, and there are plans to expand the concept to other major cities such as Gurugram, Pune, and Hyderabad. Trent is no stranger to the beauty market, as previously they have worked in high-end cosmetics with Tata Cliq Palette stores. Tata also founded India’s first beauty brand, Lakme, which was eventually sold to Hindustan Unilever.

Zudio’s Fastest Growth

Zudio, launched in FY17 as part of Star stores, has quickly become one of India’s largest brands. Its success has played a pivotal role in Trent’s growth, due to a unique design portfolio and low gross margins that have significantly boosted store productivity.

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In FY24, Zudio surpassed Westside in terms of revenue and now contributes over one-third of Trent’s total revenue, compared to just 8% a few years ago. As of June, Trent operates 559 Zudio stores alongside 228 Westside stores.

Zudio stock has surged by over 250% in the past year, pushing its market capitalization to over Rs 2.6 lakh crore, making it the fourth most valuable Tata Group company. At 10:57 AM, Trent’s stock was trading at Rs 7,342.35 on the National Stock Exchange, down 0.15% from the previous close.

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