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JioHotstar, India’s largest streaming platform, has achieved over 200 million paid subscribers. It became the third-largest video streaming service globally after Netflix and Amazon Prime Video. This rapid growth is mainly because of its cheap pricing and also a multi-language live coverage of the IPL.
The announcement was made by Uday Shankar, Vice Chairman of JioStar. After the joint venture was formed between Reliance Industries Ltd and Walt Disney Co. bow they operate the JioHotstar platform.
“This makes us one of the largest streaming services in the world,” Shankar said. Reaching 200 million paid users in such a short time was “deeply satisfying,” he added.
JioHotstar is now at the third position globally, just behind Netflix and Amazon Prime Video. The competition among these platforms has grown in India’s rapidly expanding OTT market.
While JioHotstar majorly gained subscribers due to sports events like the IPL, its competitors may also plan different strategies to deal with this new challenge. Netflix is already investing in Indian original content, and Amazon Prime Video is also partnering with platforms like Apple TV+ and Crunchyroll.
According to Shankar, the company’s goal is to bring every potential streaming viewer in India onto its platform.
“Our ambition is to reach every potential customer in the country,” he added that Jio wants both reach and content diversity. This approach was changed after the Disney-Reliance media merger named as JioHotstar.
As JioHotstar will stream in India with its affordable pricing, engaging sports content in upcoming years. So competition among Mukesh Ambani’s company and global players like Netflix and Prime Video will be seen soon.
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