New Delhi, April 7: Before creators could mint more money from YouTube videos, the company on Thursday has decided to make sure that all its video creators are legit. Earlier, YouTube let people create a channel and immediately start making money but the company on Thursday made a surprise announcement saying that the creators will no longer be able to monetize their channels until they receive 10,000-lifetime views. Also Read - Google Threatens to Shut Search Engine in Australia, PM Morrison Hits Back

This means that the social network will not allow ads on channels that have fewer than 10,000 views total on their videos. However, revenue earned on channels with under 10k views up until Thursday will not be impacted. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies. The video giant, YouTube is taking measures to ensure its user-generated content doesn’t end up positioning ads by big brands next to objectionable content, reports stated. The company announced a big change to its partner program on Thursday that now requires creators to reach 10,000-lifetime views before it can run ads on channels. Also Read - Trump Pardons Former Google Engineer Anthony Levandowski, Sentenced For Stealing Trade Secrets

The YouTube Partner Program was first created in 2007. This paved way for producers of very popular content to monetize their videos. In 2012, YouTube opened it up to all creators. The threshold of 10,000 allows a certain level of self-selection wherein videos that offensive enough to never find much of an audience won’t be included, reports stated. YouTube’s system also automatically placed ads against content using algorithmic methods, meaning preventing this kind of thing on a case-by-case basis is a relatively difficult, if not impossible, task. (ALSO READ: This is how you can download YouTube videos to Android) Also Read - Google Drops Several Personal Loan Apps. Here's Why You Need To Be Careful

Why the sudden decision

  • The company came up with this decision after revelations that advertisements owned by several huge brands were appearing next to offensive YouTube videos and other objectionable content.
  • This, however, caused more than 250 brands to reportedly freeze their campaigns with Google.
  • The company announced last month a handful of changes to its advertising systems designed to give brands more control over where their ads appear.
  • The video giant announced a big change to its partner program on Thursday that now requires creators to reach 10,000-lifetime views before it can run ads on channels.
  • The change is a response to repeated user complaints about unlicensed re-uploads of popular videos aka “freebooting.” Facebook also often faces this issue with its videos.

YouTube said that the measure has been in development since November and that it’s intended to block channels which steal content from other sources from deriving revenue from the platform, The Wall Street Journal reported. Ariel Bardin, YouTube’s Vice President of product management, wrote in a blog post that this new threshold gives us enough information to determine the validity of a channel.”It also allows us to confirm if a channel is following our community guidelines and advertiser policies. By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators”, he added. Bardin said, in a few weeks, YouTube also be adding a review process for new creators who apply to be in the YouTube Partner Program.