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Victor Dasgupta
Victor Dasgupta is an Assistant News Editor at India.com, where he tracks major developments across national politics, education, world affairs, business, and current events. He specializes in simplif ... Read More
New Delhi: In a major strategic step, the Noel Tata-led Tata CLiQ has decided to rebrand the brand as Tata CLiQ Fashion. The move is seen as the company’s idea to align with its “fashion-forward approach.” Tata CLiQ is the e-commerce arm of the Tata Group. The rebranding marks the company’s shift from being a horizontal marketplace to a specialized vertical platform focusing on fashion and lifestyle.
The Tata CLiQ Fashion has unveiled a complete visual redesign, featuring a fresh logo, revamped packaging, and updated user experiences on both its app and website. According to a Hindu Businessline report, the platform’s enhanced identity aims to position it as a go-to destination for curated fashion and lifestyle needs.
With its rebranding, Tata CliQ Fashion is all set to challenge established fashion brands in India, including Reliance Retail, led by Isha Ambani. Reliance Retail, under Isha Ambani’s leadership, has consistently introduced innovative ideas and trends in the fashion market, setting a high benchmark for competition.
Tata CLiQ Fashion offers a wide array of products across categories, including: Apparel, Footwear, Watches and accessories, Beauty, Gadgets, Home essentials. There are 6,000+ brands under Tata CLiQ Fashion.
The platform also boasts a variety of curated stores tailored to specific styles, occasions, and consumer segments. These include, Sneaker Store, Indie Finds Store, Lingerie Store, Tata CLiQ Palette, Winter Wear Store, Wedding Store.
Gopal Asthana, CEO of Tata CLiQ, said, “Our new brand identity and positioning reflect our commitment to offering consumers the best of fashion curated for their evolving needs. It is a strategic pivot to drive growth and our leadership in the fashion category. By focusing on fashion and lifestyle, our goal is to elevate fashion as a powerful form of self-expression.”
Gopal Asthana, CEO of Tata CLiQ, added, ‘’We aim to empower consumers who value authenticity, individuality, and impact, helping them express their unique style in a bold and meaningful way. Driven by a vision of a future where fashion is not just worn but lived, we are committed to serving our customers with passion and offering a more refined, personalised, and cutting-edge online shopping experience.”
To further enhance the shopping experience, Tata CLiQ Fashion plans to roll out virtual try-on and hyper-personalization features in the coming months. These innovations aim to provide customers with a more immersive and tailored shopping experience, setting the platform apart in the competitive e-commerce space.
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