New Delhi, September 15: Baba Ramdev-led home-grown FMCG major Patanjali Ayurved now has plans to foray into the dairy business this year. Baba Ramdev while speaking at an edible oil conclave ‘Globoil India 2017’ said that with the launch of its dairy business this year, Patanjali will be an established brand across 11 categories. “With this launch, Patanjali will in 11 categories. The total market size (of these two categories dairy and apparel) will be Rs 20 lakh crore. We will enter both within this year,” Ramdev was quoted by Livemint. Also Read - Baba Ramdev Falls Off Elephant While Doing Yoga, No Injuries; Video Goes Viral
Taking a dig at Hindustan Unilever Ltd (HUL)- India’s largest consumer packaged goods firm over the recent advertisement matter in Court, Ramdev said that Patanjali is the number one company in consumers’ trust and would be on top in terms of turnover too within a span of one year. As per reports by Livemint, Ramdev said, “We have done shirshasan (laid down) of many large companies. Only Unilever is left”. Also Read - Supreme Court Declines Plea to Stop Patanjali From Using 'Coronil' Name For Its Medicine
Patanjali has adopted an aggressive advertising and marketing strategy to take on the leading FMCG players in the market. The company’s turnover stood at Rs 10, 561 crore in March this year. Meanwhile, if we to compare, HUL had an annual turnover of Rs 34,487 crore in the fiscal year 2017 (FY17). This made HUL as the country’s largest fast-moving consumer goods company. In India, around half of the Rs 15,000-crore toilet soaps market is controlled by Hindustan Unilever. In May this year, Patanjali posted a turnover of Rs 10,561 crore surpassing other major competitive firms like Nestlé India (Rs 9,159 crore) and Godrej Consumer (Rs 9,134 crore) and Dabur (Rs 7691 crore). The turnover was almost five times its 2014-15 sales of Rs 2,006 crore. Also Read - IPL 13 Title Sponsors: Tata, Jio, Byjus, Unacademy, Patanjali in Race to Bag Rights
Recently, Patanjali announced that it will launch packaged drinking water under the brand name ‘Divya Jal’ this Diwali. Patanjali spokesperson S.K. Tijarawala said the goal is to provide a healthy and economically prized product that can be accessed by every class of society. With the launch of Divya Jal, Patanjali aims to overtake Bisleri, which alone supplies 24 per cent of total demand. “We are assuring that ‘Divya Jal’ is highly safe and of good quality at best economical price. It is a matter of credibility. Every possible measure will be taken to curb the environmental pollution. We will consider the packaging and lead in that way. Safety of environment is our priority,” Tijarawala said.