New Delhi, November 27: The entry of Reliance Jio in September 2016 waged a data war in the telecom sector as the new entrant lured customers with its disruptive offers. The other rival telcos like Vodafone, Bharti Airtel, Idea Cellular, Aircel faced tough competition as customers were attracted towards free voice calls, SMSs, internet data that Jio offered for free. The data tussle intensified in the telecom sector after Jio’s entry due to which other telcos were forced to slash their tariff rates for its customer base. According to data released by Telecom Regulatory Authority of India (TRAI), Mukesh Ambani-backed Reliance Jio subscriber base increased by nearly 6 million in September 2017. The report further stated that the country’s overall telecom user base dipped by 2.9 million.
Reliance Jio Rs 149 Plan:
Under the Rs 149 plan, Mukesh Ambani-backed Reliance Jio offers unlimited data at 4.2 GB high speed. The daily limit of data i.e. the Fair Usage Policy (FUP) will be of 0.15 GB which will come with a validity period of 28 days. Even after the data is exhausted, the user can still be able to enjoy internet at 64 kbps speed. Under the offer, users will get unlimited local, STD, and roaming calls to all operators along with 300 local, STD, and roaming SMS. It has to be noted that Jio users will also get access to company’s suite of apps including My jio, Jio Cinema, Jio Music, etc.
Airtel’s Rs 149 and Rs 199 Plan:
Airtel has come up with two offers that counter Reliance Jio’s disruptive offers- the Rs 149 and Rs 199 prepaid plan. Under the Rs 149 plan, Airtel is offering customers with 300MB data along with unlimited local and STD calls. The plan comes for a validity of 28 days. It has to be noted that only 4G handset users will be eligible for the 300 MB data, while others can consume only 50 MB. Under the Rs 199 recharge, the Airtel customer gets unlimited local and STD calls with 1GB 4G/3G/2G data for 28 days.
Vodafone’s Rs 199 Plan:
Under Vodafone’s Rs 199 plan, the telco is offering its prepaid users with 1GB 4G/3G data. The plan also offers unlimited local and STD calls. Vodafone’s Rs 199 plan is valid for a period of 28 days. If a customer uses more than 1000 local or STD minutes in any period of consecutive seven days will be charged at 30 paisa per minute. This means, Vodafone will charge 30 paisa per minute post exhaustion of 250 minutes in a day.
Telecom companies have been offering most affordable prepaid plans to their customers. Airtel and Vodafone offer a Rs 199 recharge voucher that comes as a counter to Reliance Jio’s Rs 149 plan. With the newly announced plans, once again there is a price war between Reliance Jio, Vodafone and Bharti Airtel.