New Delhi, Aug 8: SITI Networks Limited posted 146 per cent jump in operating EBITDA in the first quarter of financial year 2019 compared with the corresponding period last fiscal. The company reported operating EBITDA of Rs 549 million in Q1FY19 as against Rs 223 million on Y-o-Y basis.
The company’s operating EBITDA margin also expanded by 892 bps to 17 per cent. This has been driven by subscription revenue surge of 26.3 per cent to Rs 2,149 million and nearly flat growth in expenses. SITI has initiated a country-wide monetization increase program in June 2018. This has resulted in a 17 per cent increase in ARPU.
The Company’s active digital subscriber base also reached 11.7 million by end of the first quarter with 3.5 lakh fresh additions. The company now serves 55 million consumers in 580 plus locations across the country. SITI’s HD base also increased to 3.56 lakh by adding 41,000 subscribers in the quarter. In preparation for the New Tariff Order, SITI is working on smart tiered packaging to offer customers bespoke options and great value. This will further help SITI in implementing the new tariff order regime later in this fiscal. The Company has undertaken significant technological and process enhancements for its subscriber management system while initiating training and education modules for all stakeholders on the new tariff order.
As an industry first, SITI implemented the “eMIA Initiative” to ensure digitization of agreements with all partners. To drive employee engagement and enhance operating efficiencies, SITI launched a customized app for its employees called “My SITI”. This has helped to promote a high-performance culture across the organization through real-time monitoring and evaluation of various operational and strategic parameters. With a clear focus on the last mile connect, a customer engagement application is under beta testing phase which will provide real-time details of consumer package, profile information and social connect.
While commenting on the results, Rajesh Sethi of SITI Networks Limited, said, “SITI had a great start to FY19 with strong improvement across all operational metrics. Our “Customer First” strategy helped drive superlative 146 per cent operating EBITDA growth coupled with an expansion of 892 bps in the margins. While we increased our subscription revenue nearly 26 per cent year on year, we have further initiated an ARPU increase program and the results will be visible in the coming quarters. With the New Tariff Order notification, we are well positioned to move to the new regime. Our systems and processes are ready for this seismic transformation of last mile operations. In FY19, we intend to drive efficiencies along with solid EBITDA and Margins growth, in line with our core strategy of profitable and sustainable growth.”