Tata Motors today announced the launch of the Tata Nexon HyprDrive Self -Shift Gears (S-SG)  at a starting price of Rs 9.41 lakhs (ex-showroom Delhi) for the petrol variant and at Rs 10.3 lakhs (ex-showroom Delhi) for the diesel variant. Also Read - Tata Nexon SUV production surpasses 25,000 mark in India

The Tata Nexon HyprDrive S-SG will be the first AMT in India to have different variants ranging from Eco, City to Sport. Besides a clutch-free drive experience, the car comes with features like Smart Hill Assist and Crawl function for making driving easy and convenient for you. While the Smart Hill Assist prevents the car from rolling-back on uphill drives, the Crawl function helps the car move ahead without pressing the accelerator during slow moving traffic. The car comes with a 350L boot space and rear 60:40 seat split to store extra luggage for those long-distance trips. Also Read - Tata Nexon AMT Booking Opens at INR 11,000; Launch Date, Price in India, Specs, Features

According to Mayank Pareek, President- Passenger Vehicle Business Unit, Tata Motors, said, “AMT as a transmission is ideally suited for India’s traffic conditions, reducing the stress of driving at an affordable price, without compromising on fuel efficiency. With the introduction of the Hyprdrive S-SG in the NEXON, we aim to tap a larger market and increase our market share in not only the Compact SUV segment but also the AMT segment.” Also Read - Tata Nexon AMT Variant Showcased at Auto Expo 2018

The car comes in Etna Orange color with a sonic silver dual-tone roof option and has a ground clearance of 209 mm. One of its smart features is the wearable PEPS Key, which allows customers to wear their car key as a wristband.  For ensuring the safety of passengers, the SUV provides features like dual frontal airbags and ABS with electronic brake-force distribution.

The car comes with a 6.5” floating dash-top touchscreen infotainment with smartphone connectivity and an 8-speaker system from Harman-KardonTM. Android AutoTM facilitates vocal interaction with the infotainment for navigation, music and making calls. It also allows reading and replying to a text and WhatsApp messages.

Tata Motors also announced the launch of its online car customization platform. The platform called “Imaginator” allows you to visualize and add the required accessories, along with an option to purchase accessories online.