Published: September 10, 2024 4:11 PM IST 
Tata Motors has introduced major price cuts of up to ₹2 lakh on select SUV models as part of its festive season promotions, with the aim to boost demand in the currently sluggish passenger vehicle (PV) market.
The discounts will be available across all variants of Tata Motors’ popular SUVs, including the Harrier, Safari, and Nexon, with the exact amount varying depending on the location and dealership.
In addition to the price reductions, customers can take advantage of exchange bonuses, cash offers, and added value such as extended warranties and free accessories. These offers will run throughout October, coinciding with major festivities like Diwali, to encourage consumer purchases during this crucial holiday season.
Exclusive festive season pricing with reductions of up to Rs 2.05 lakh on ICE vehicles. Special discounts available on all SUVs and cars powered by Petrol, Diesel, and CNG.
Tiago at ₹4.99 Lakh
Altroz at ₹6.49 Lakh
Nexon at ₹7.99 Lakh
Harrier at ₹14.99 Lakh
Safari at ₹15.49 Lakh
Other consumer benefits including exchange offer of up to ₹ 45,000 available at our showrooms
This initiative is intended to offset the 3.46% month-on-month and 4.53% year-on-year decline in passenger vehicle sales reported for August by the Federation of Automobile Dealers Associations (FADA).
Tata Motors shares remained relatively flat in Tuesday’s session (September 10) despite the company’s launch of its ‘Festival of Cars’ campaign to kick off the festive season. In the early morning session, the stock was down slightly by 0.27%, trading at Rs 1,035.75. Earlier in the session, the stock had briefly risen to Rs 1,049.8 per share, marking a 1% increase from the previous close.
In the early part of the trading session, the stock climbed to Rs 1,049.8 per share, reflecting a 1% increase from the previous close.
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