New Delhi: The Telecom Regulatory Authority of India (TRAI) has issued a statement regarding news doing the rounds that there would be a disruption in TV services after December 29. (Also read: Aadhaar Privacy: Hackers Transfer Re 1 to TRAI Chief’s Account)
According to the statement on ANI, the statement read, “The Authority has noticed messages circulating in media that there may be a black-out of existing subscribed channels on TV screens after December 29. We would like to clarify there will be no disruption of TV Services due to the implementation of the new regulatory framework.”
The statement comes in the wake of major broadcasters asking viewers to pick the bouquets of their choice before December 2 for uninterrupted viewing. Broadcasters like Zee Entertainment, Sony Picture Networks and Star India have come out with bouquet prices of their channels as mandated under the new framework for broadcasting and cable services by TRAI, applicable from December 29.
The new framework allows consumers to select and pay only for the channels they wish to view and requires TV broadcasters to disclose maximum retail price (MRP) of channels individually and that of bouquets.
Zee Entertainment Enterprise has welcomed it saying that it would provide customers a wide range of choices. “The new regime, which is now applicable, would now give choice to consumers, deciding over the channel, which he wants to watch. He can now choose the channels and bouquet which he wants to watch,” Zee Entertainment Enterprise President, Distribution and Affiliate Atul Das told PTI.
ZEEL offers 68 consumer-centric packs, offering genres from entertainment, movies, news, music and lifestyle. It has priced Hindi packs starting at Rs 45.
Star India has also announced its value pack in seven languages, with prices starting from Rs 25 (exclusive of taxes) for Tamil to Rs 49 for Hindi.
Sony Picture Network, which has distribution rights for 32 channels, has also declared its channel MRP for its a-la-carte and bouquets on its website. It has put an MRP of Rs 90 for the bouquet of HD channels, which includes HD channels such as Set, ET, Sab, Max, SONY BBC Earth, Ten 1, Ten 2, Ten 3, Six, SONY ESPN, Pix, AXN and AXN HD.
Trai’s new framework is also supported by Multi System Operators (MSOs). A leading MSO, which did not want to be identified, said that it would improve the “quality of content” among the channels besides providing choices to consumers and bring “transparency in pricing”.
TRAI chairman RS Sharma had asserted that the implementation of the new framework for broadcasting and cable services would lead to lower prices for TV viewers, even as he slammed the “misinformation campaign” being carried out by some to fuel “hyperbolic fear” among consumers.