Union Budget 2016: RaviKant Banka, Founder & CMD at Eggfirst Advertising

I expect the advertising industry to grow at least 3-4% points more than last year’s growth.

Written by: India.com Business Desk

Updated: February 29, 2016, 10:38 AM IST

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Mainly, I expect the advertising industry to grow at least 3-4% points more than last year’s growth. This is on account of (1) the serious advertising investments being made by ecommerce industry.

(2) We also expect more local/ regional FMCG brands to jump in: many would follow suit basis of Patanjali’s ad blitzkrieg.

(3) Third, given India’s overall growth rate (GDP) being high, we would get very high advertising industry growth. (Also Read-Union Budget 2016: Here’s what Arun Jailey should do to boost power sector)

To facilitate: the same, taxation and process in relation to digital media advertising needs to be facilitated. (Also Read-Union Budget 2016 Live News Updates of Arun Jaitley’s Speech in Parliament: Finance Ministry reaches Lok Sabha)

To facilitate: government should also work on internet penetration in India. Good to see that Trai, India has ruled in favour of Net Neutrality. This will further boost internet advertising.