When trading apps went dark, Groww had a hidden solution ready – here’s what investors should know

Groww has introduced a backup trading portal to help investors exit trades during technical outages, ensuring uninterrupted market access, improved reliability, and greater confidence for traders during volatile market hours.

In an effort to maintain customer trust and support continuous trading, Indian stock broking firm Groww has introduced a backup trading portal for its customers.

In a blog post, the company announced the emergency portal, which can be used to manage trades in case the Groww application or website goes offline due to any technical glitches or network outages. Groww Lite, as the portal is called, will enable customers to square-off or exit their open positions in case of a temporary outage.

Groww Lite: A brief overview

Groww Lite will serve as a web-based emergency portal for traders to ensure they can manage their open positions in case the primary Groww platform goes offline temporarily. The initiative comes a few months after several trading apps and other online services faced outages.

Key takeaways on why Groww lite is important

Groww’s new portal, Groww Lite, will function as a “secondary channel” for traders to continue managing their open trading positions in the event of an application or website outage. The company said the Lite portal is independent of the primary Groww app and website. This means that its access does not rely on third-party “routing and infrastructure”. The option is accessible in the event of outages at other levels, such as a problem with an external service like a cloud platform.

Groww Lite can be accessed by any web browser on a desktop or a mobile device. The company’s website stated that Groww Lite uses a separate DNS infrastructure, which helps further in preventing the site from going down at times of disruptions. Unlike other brokers’ backup sites, Groww Lite can be used to only square-off or exit trades from existing positions.

Groww described the new portal as a “safety layer” for traders which they would ideally never need to use but one they can rely on in the case of sudden outages. The company has been working on improving the stability of the Groww platform in parallel.

Brief Context: Major outages in December

Groww’s emergency portal was launched after several internet infrastructure providers witnessed outages in the last couple of months. In early December, an outage related to internet infrastructure and web services provider Cloudflare affected customers of several platforms, including Groww and other brokers. Customers faced login issues and were unable to trade when the markets were volatile.

Groww’s New Backup Portal: What it means for you

Groww Lite is a backup website that can be used by active traders if Groww’s main platform is inaccessible. It is not a replacement for the main website but rather a way for traders to manage their open positions in times of uncertainty.

The larger fintech ecosystem and digital platforms, in general, have been facing increased stress. When it comes to digital investing, continuous access is critical for customers. In this new market, an online trading site or app outage may result in “missed trades” or forced positions, as we’ve seen in the past.

Since then, many trading platforms have rushed to make sure their services stay available for users at all times. Groww Lite will help users feel more secure if such issues happen again in the future. This step could also set an example for other brokers to follow, giving investors greater confidence.