New Delhi, November 29: Chinese handset manufacturer Xiaomi on Tuesday announced that its “Desh ka Smartphone” will be exclusively made available on Flipkart. The launch of Xiaomi’s new smartphone in India is scheduled for November 30. The budget smartphone is expected to debut with a compelling bigger battery. India’s e-commerce major Flipkart has dedicated a page for the much-anticipated ‘Desk ka Smartphone’ on its website. The teaser reveals that the phone will be launched on November 30 and is a smart solution for multitasking. However, the website doesn’t reveal anything regarding specifications of the smartphone.
Manu Kumar Jain, Xiaomi India Managing Director too to Twitter and announced the recent development on its “Desh ka Smartphone” last week. He tweeted, “Desh ke like a rahan hain #DeshKaSmartphone. A new phone for #Bharat is coming soon!” According to data released by research firm IDC, Xiaomi has joined hands with Samsung to become the number one smartphone company in India for the quarter (Q3) ending September. With this, both Samsung and Xiaomi now hold 23.5 per cent share of India’s smartphone market. “Xiaomi’s aggressive pricing made the brand a clear winner in selling devices on eTailers and direct internet platform. The brand’s offline expansion through preferred partner program and mi stores is also getting a good response as its shipments doubled from the last quarter,” said IDC.
Earlier this month, Xiaomi said it expects 30 per cent of its sales in India to come through offline stores by this year-end. The company, which forayed into the Indian market by selling its handsets online only, has been gradually ramping up its offline presence through partners. “Offline is growing at a fast pace for us…In July- August (this year), about 20 per cent of our sales was coming through offline channels. We hope this will increase to 30 per cent by end of the year or early next year,” Xiaomi India Head Manu Kumar Jain told reporters.