Mumbai, March 27: Zee Entertainment Enterprises Limited (ZEEL), the leading Indian content company on Monday announced that it has achieved the certification as a Great Place to Work by the Great Place to Work Institute, India. The Great Place to Work framework assesses an organization on employee perception through Trust Index dimensions namely, Credibility, Respect, Camaraderie, Pride and Fairness. It further evaluates and benchmarks people practices through Culture Audit. Based on this framework, it was revealed that Zee Entertainment had significantly positive employee perception and robust people practices, which identified it as an organization with a Great Culture.

Speaking on this noteworthy achievement, Mr. Punit Goenka, MD & CEO, ZEEL said, “My heartiest congratulations to the team on ZEE being certified as a Great Place to Work®. At ZEE, we consider our employees as our most valued asset and this certification only goes to reinforce the fact that we are taking focused and proactive steps in nurturing our talent.”

Elaborating further, Mr. Praveer Priyadarshi, Chief People Officer, ZEEL said, “With the Group philosophy of “Vasudhaiva Kutumbakam- The World Is My Family” woven into the fabric of ZEE culture, we believe in fostering the growth and development of every member of the ZEE family. Our Human Resources practice at ZEE has been instrumental in driving this change and providing constant support to businesses by creating collaborative working relationships through our SAMWAD philosophy, talent-based hiring, rewarding through robust performance management processes, recognizing top performers through our Employee Recognition Program-‘Zeelompics’, identification, development and nurturing of our talent through our High-Potential Development Program – ‘ACE’. Our global presence provides our employees an opportunity to perform and demonstrate their talent effectively in diverse markets and cultural context.”

Zee Entertainment Enterprises Limited is one of the leading global content companies. With an extensive content library housing over 222,000+ hours of television content and rights to more than 3,818 movie titles from foremost studios and of iconic film stars, ZEE entertains over One Billion viewers across 171+ countries. ZEE has a strong presence across the media and entertainment value chain including Broadcasting, Films, Digital, Theatre, LIVE Events & Talent. ZEE also operates multiple digital offerings like Ditto TV, OZEE and India.com.

The Great Place to Work has conducted pioneering research on the characteristics of great workplaces for over 25 years and is considered the gold standard for assessing and certifying great workplace cultures. It believes that all organizations can become great workplaces, and it’s their mission is to help them succeed. Great Place to Work partners more than 8000 organizations every year around the world to help create and sustain a High-Trust, High-Performance Culture and get Great Place to Work-Certified.

Commending ZEE on the certification, Mr. Prasenjit Bhattacharya, CEO, Great Place to Work® Institute, India said, “ZEE has striven to develop a High-Trust, High-Performance Culture™ and has been Great Place to Work-Certified™. This certification showcases ZEE’s dedication to winning its employees’ trust and creating a great workplace. It is part of their efforts to build an organization where employees trust the people they work for, have pride in what they do, and enjoy the company of the people they work with.”

Every year, over 8000 companies from across 50 countries participate in the certification program conducted by the Great Place to Work® Institute. Great Place to Work Institute blends an analysis of the employees’ workplace experience through the Trust Index Survey, along with an assessment of the organisation’s processes and practices via a Culture Audit. In addition, this year, representatives from Great Place to Work Institute, India had visited the ZEE office in Mumbai and interacted with employees to understand their work experiences at ZEE to get a first-hand experience of the organisation’s culture and processes, for the purpose of benchmarking against other organizations across industries.