In a shocking incident, a Brazilian model named Tales Soares died at a fashion show while walking the ramp. The model was showcasing the collection on the last day of Sao Paulo Fashion Week on Saturday when he fell to death on the ramp itself. The other models walking on the ramp rushed to his help but he was declared dead by the doctors who immediately attended him at the fashion show.

The cause behind his sudden collapse hasn’t been revealed yet by the organisers. “SPFW has just received the news of the death of model Tales Soares, who suddenly took ill during the Ocksa show,” the organisation said in a statement.

The model was aged 26 and he reportedly fell while turning to leave the ramp. The guests at the fashion show and others present at the event were utterly shocked as they witnessed the incident under horrifying circumstances.

More details about the case are awaited.