Japan is quite famous for their technology as well as its love for kinky kinds of stuff. So what happens when it combines the two together? Well, an innovation is born. The second-largest virtual reality market in the world, Japan is using the technology to spice up the adult entertainment industry as well as make the video games sector interesting. With the introduction of virtual reality, 3D porn movies are a thing and the acceptance among the target audience is motivating for the companies.

Adult movie business in Japan that has been stagnant for years sees a breath of fresh air. The companies are using VR as a new way to distribute content. The concept of virtual reality in the sector saw virtual romantic liaisons for men and women on display at the Tokyo Game Show. A developer named Voltage creates gaming apps targeted at women, showcased its virtual reality game “Wedding VR”, in which players don a headset and tie the knot with an animated male character. Last year, Voltage saw an immense success with a game in which the seated player is approached by a handsome virtual man who reaches in, potentially for a kiss.

From directing adult movies wearing VR headset to actresses wearing a motion capture suit to perform scenes, everyone is set for the next big thing – 3D porn movies. Despite virtual reality being at a nascent stage, the developers see a huge potential in the country. The adult entertainment industry is credited by many analysts to help drive adoption of new platforms, such as Super 8 film in the 1960s, and later VHS, DVD and early online videos.

Japan is a country where 70% of unmarried men between 18 and 34, while 60% of women have no relationship with a member of the opposite sex. The nation has ranked among the countries with lowest birthrates. So what is Japan’s native interested in? Well, there is a multi-million-dollar company popularly dubbed as ‘virtual love industry’ which is catering to the needs of singles reluctant of human companions. Japan’s problem with loneliness is said to be solved by artificial intelligence and this has led to the adoption of new ideas and innovation.