The founder and chairman of online marketplace Alibaba, Jack Ma, has advised his newlywed employees to have sex six times in six days. He says to follow the spirit of “669” (sex for six days, six times, with the duration being the key). According to a report in Daily Mail, China’s richest man gave this advice to the employees during Alibaba staff’s group wedding in the country. “At work, we emphasize the spirit of 996 (9am to 9pm, six days a week). In life, we should follow 669”, Ma said. His remarks were a wordplay on the firm’s controversial 996 work schedule, which expects staff to submit to 12-hour shifts between 9am and 9pm during a six-day week.

During the wedding, Jack Ma gave the advice to 102 couples who were getting married on Ali Day. Ali Day is a celebration of employees who have gotten married over the previous year. Jack Ma officiated this year’s wedding.

Take a look at the pictures of the ceremony:


The “669” philosophy has also created a social media storm, with many net users calling it lewd. One of the users said, “Who on earth would have the energy to do 669 at home after 996 during work?” The “669” quote was posted on Alibaba’s official page on Weibo with a winking emoji.

The other user said, “Making a lewd joke in public and notoriously promoting it – are you being responsible to minors? Thumbs down this time”.