Amul is known for their creative posters for the newsmakers in town. The latest one features Vicky Kaushal as ‘Utterly Butterly Delicious’ Amul boy. They have recreated Uri’s poster where Vicky is playing the role of the army personnel who avenge those who were martyred in the URI attacks. In the poster, he has riffle gun in one hand and bread and butter in another. The poster is super cute. It reads, ‘Makhan Ka Josh. Raid the fridge’.
The poster has got the attention of many netizens and has been already liked by more than 75,000 people. Vicky took to Instagram to share the poster and wrote, “What an Utterly butterly honour! Thank You @amul_india @rahuldacunha #UriTheSurgicalStrike #HowsTheJosh.”
Earlier, Amul has honoured Alia Bhatt and Vicky Kaushal starrer Raazi with their creativity and it went viral in no time.
View this post on Instagram
Uri: The Surgical Strike is about the valour of the Indian army. The film, also featuring actor Mohit Raina, is based on India’s 2016 surgical strike on Pakistan.
Earlier, talking about having Vicky in the lead role in Uri, director Aditya told IANS, “Casting Vicky Kaushal as a solo hero was a risk in itself. We made the film with the kind of budget that would be reasonable for a film with Vicky in the lead. It became a mission where every member of the team gave his best, and then some more. For example, the actor Dhairya who played the Sikh soldier Sartaj was not a Sikh. But he practiced how to be one and lived two weeks in a Gurudwara. The facilities and the freedom provided by our producer Ronnie Screwvala was beyond anything I could’ve imagined.”
Uri is a blockbuster hit and has earned Rs 157.38 core till now. Its success is also a testimony to the fact that good content doesn’t need a festive release to reach the audience. The film was released on January 11 and received positive reviews from all around.