Amul the iconic Indian dairy brand is also well known and hugely popular for creating its topical ads. Amul’s ads which feature the ongoing current trends whether they are political, Bollywood related and sports-related have been a constant feature for decades and fodder for a coffee table book as well as numerous exclusive stories of how Sylvester Da Cunhacreated the Aul girl and now Rahul Da Cunha is keeping the legacy alive with their ‘punny’ advertisements and hoardings. Amul has now come up with a doodle that hails the bonding of Prime Minister Narendra Modi and Israeli Prime Minister Benjamin Netanyahu. Prime Minister Narendra Modi is the first Indian Prime Minister to have paid a visit to Israel last year. The Amul topical ad has depicted PM Narendra Modi and Benjamin Netanyahu holding and raising each other’s hand and the ad is aptly captioned as, “Shalom Namaste”.
The Israeli Prime Minister Benjamin Netanyahu has arrived in India on a six-day visit where he would be involved in bilateral talks with Prime Minister Narendra Modi. The two leaders will meet and hold a roadshow in Ahmedabad which will begin from the city airport and end at the Sabarmati Ashram. The Amul topical has celebrated this friendship through their advertisement. Amul’s Topical Ad Congratulating Virat Kohli and Anushka Sharma for Their Wedding is Winning the Internet
Check out the Amul Topical ad:
Amul captioned the ad as “Shalom Namaste”; Shalom is used as a salutation by Jews and is used at meeting or parting and means “peace”. Benjamin Netanyahu is scheduled to meet business leaders and pay tributes to 26/11 victims who were killed in the terrorist attack.