If you think celebrities are the only ones going to extremes with video songs and the likes to hail IAF Wing Commander Abhinandan Varthaman after he returned to Indian soil from Pakistan’s custody, think again as you watch the new advertisement by Amul brand. Always the one to innovate something sensible yet touching advertisements on trending topics, Indian dairy giant Amul, in the light of India’s answer to Pakistan post the Pulwama attack, came up with a video ad celebrating Abhinandan’s valour in the enemy camp.

As Abhinandan’s full handlebar moustache became symbolic of the bravery and tenacity of the Indian armed forces after his 60-hours stay in Pakistan’s custody, Amul celebrated the braveheart’s homecoming with the video that marks a fitting tribute to the moustache. Taking to it’s Twitter handle, Amul shared the video with a message that read, “Mooch Nahin Toh Kuch Nahin” on March 2. The video was captioned with the hashtag, “#Amul Mooch: To Abhinandan from Amul!” and featured men flaunting their moustache proudly while Padmaavat star Jim Sarbh too made a cameo in it. The video ends with a little girl in her school uniform, drinking a glass of milk and ending up with milk-moustache on her face.

The netizens were already going gaga over Abhinandan’s gunslinger moustache, expressing their desire to sport it like him and the new ad set them gushing. Praising the initiative to honour the hero through its swift production and relevant content, Twitter users poured out compliments on their respective handles and some even declared it to be the next fashion statement.

Check some of the tweets here:

Meanwhile, according to recent reports, Wing Commander Abhinandan Varthaman, who returned to India on Friday night after being in Pakistan’s captivity for at least 60 hours, has suffered a rib fracture, some bruises and back contusion, a report quoting officials claimed. The IAF pilot underwent a medical checkup at Army’s Research and Referral (R&R) hospital in the national capital a day after he was handed over to India at Attari-Wagah border by Pakistan.