Introducing gay jeans! Show your true colors with gay jeans from Betabrand. What’s unique about this product is that the wear and tear of the jeans reveals a rainbow hued yarn. “It’s proof that some denims really is just born that way…,” says Steven B Wheeler, the lead designer of Betabrand who came up with the concept of gay jeans.

Ame Corwin, advanced materials researcher at Betabrand, says on the website: “We hope Gay Jeans will help end generations of exclusion and unfair treatment for atypical denim. All jeans deserve equal rights, regardless of color, creed and fiber content.”

Ten percent proceeds from the sale of these denims will be donated to the San Francisco LGBT Center.

But don’t worry, they can be worn by anyone and not just the queer!