The celebrity fashion designer, Anita Dongre has opened her first flagship store in the city of Dreams—New York City. The new store will house the sustainable luxury brand Grassroot, Anita Dongre bridal couture, menswear as well as Anita Dongre pret all under one roof.
The beautiful store is located at the 473 West Broadway, a pre-war building dating back to the 1900’s, in the heart of New York’s most vibrant shopping thoroughfare. The store occupies three storeys and spans over 4,500 square feet. The lower level is enthusiastic to menswear as well Anita Dongre’s pret and sports dark grey floors and traditional Indian tile-framed mirrors. The ground level is dedicated to Grassroot and features natural wood floors and fixtures with brass hardware. The topmost level is for her bridal, ready-to-wear and fine jewelry collections
The Grassroot space truly signifies the brand’s philosophy—revives, sustain and empower. The décor is accented by elements in rose gold, cork, and sustainably sourced wood. Every element from custom-made racks to hand weave fabric and wall panels of handwoven chanderi and handspun cotton narrates the journey of the brand.
Have a look at inside pictures of the Anita Dongre’s New York store
On the other hand, Anita Dongre bridal brand, pret and menswear sections seek to recreate patterns of the architecture of Rajasthan, a region that influences Anita’s work significantly, transporting us to the bygone era of a stately Haveli, spread across two floors. Much like old Indian homes, the rooms of the store ramble into one another without any formal description—a succession of spaces parallel to a home, with many rooms and passages combination.
Sharing her thoughts, Anita said, “I’ve always loved the multicultural vibe of New York City and I’m extremely excited to take Indian Bridal Couture to New York. Earlier brides had to travel to India, in order to visit my store. Now, with the launch of a more easily accessible store the bride, groom and their family can enjoy the luxury and experience with bespoke services at the flagship Anita Dongre store. I also feel a sense of pride in taking Indian fashion to the city of dreams—New York.”