What would you do if you knew Coca Cola bottles could transform into something more delightful just with a snap of its cap. Rejoice environmentally conscious people as Coca Cola is trying to recycle the Coca Cola Bottles! What if empty Coke bottles were never thrown away?” the campaign asks.
Created with the help of Ogilvy & Mather China, this campaign features a line of 16 innovative caps that can be screwed on to bottles once Coca Cola beverage is consumed then you could start by transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners!
It’s all part of a clever effort to encourage consumers to recycle. Coke will give away 40,000 of these modified caps, which come in 16 different varieties, to start. They have always been the smart advertisers who come up with something different every other time.
Watch the video below!