Soft-drink giant Coca-Cola has come up with a fun way to tackle the lack of recycling. Coke and agency Grey Dhaka has created something cool to add fun to the act of recycling. They have created an arcade game that does not work on coins but empty plastic bottles! All you need to do is drop in a bottle through the slot and you get a chance to play a Pong like game.
Even though this might come across as a very simple creative change it has been drawing in quite a crowd. The project collected thousand s of bottles with machines installed at six locations around Dhaka in Bangladesh. The game is effectively spreading the message of recycling.
The agency claims that this powerful idea of raising awareness will soon expand beyond Bangladesh. Check out the eco-friendly way of gaming video here!