Professor Sanjeev Srivastava, the dancing uncle, whose videos have gone viral on the internet and is trending as #DancingUncle and #GovindaUncle, has been signed up by Bajaj Allianz Life Insurance for their latest video. Tapping on Sanjeev’s popularity, Bajaj Allianz Life has roped in the ‘Dancing Uncle’ to shake his legs on their latest announcement of one-time special bonus for their policyholders. The latest video sees him dancing to Bajaj Allianz Life’s new jingle ‘Samjho Ho Gaya’ that captures the essence of the brand’s new philosophy ‘Life Goals. DONE.’
This is the fourth video from the internet sensation that has gone LIVE and has got huge traction in a matter of minutes. His earlier videos where he danced to Govinda’s tracks that made him a superstar overnight have already crossed millions of views and saw his fan following increase by the day including the who’s who of Bollywood.
Check out the video here:
Commenting on the association with Professor Sanjeev Srivastava, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance Company Ltd., said, “Sanjeev evokes our brand values of optimism, confidence and youthfulness. The idea was to ride the popular wave and ensure our customer-centric bonus offer is reached out in an engaging manner. The idea emanates from our belief that life insurance is about enabling our policyholders to live life to the fullest and help them achieve their Life Goals”.