Bollywood actor Deepika Padukone and India’s badminton star PV Sindhu on Tuesday are the latest to join the bandwagon reverberating Prime Minister Narendra Modi’s ‘Bharat Ki Laxmi’ movement. Bharat Ki Laxmi is a campaign to honour daughters of India who have made a mark with their achievements. On the festival of Diwali, PM Modi calls the citizens to outline the achievements of India’s daughters. PV Sindhu and Deepika shared a two-minute clip on Twitter highlighting the need to give voice to the accomplishments of daughters.

Featuring glimpses of Sindhu and Padukone, the video features a story of Indian social worker Sindhutai Sapkal, affectionately known as the “Mother of Orphans”. She has raised orphaned children in India and has devoted her entire life to them.

The video ends with the PM pressing on the need to bring out the undiscovered inspiration stories of women achievers around us and propagate the message around using #BharatKiLaxmi. “This Diwali, let us throw light on & celebrate the contribution & accomplishments of the women of our country! #BharatKiLaxmi,” Deepika tweeted.

Earlier in the day, PV Sindhu also announced her support for PM Modi and tweeted, “Societies grow when women are empowered and their accomplishments are given a place of pride! I support PM @narendramodi ji #BharatKiLaxmi movement. It celebrates extraordinary achievements of extraordinary women of India. This Diwali, let’s celebrate womanhood.” During the 57th episode of his monthly radio address ‘Mann Ki Baat’, PM Modi announced the commencement of the campaign during Diwali and called on citizens to outline the achievements of ‘daughters’ of the country using BharatKiLaxmi hashtag.

“There must be numerous daughters amongst us who, through their perseverance, diligence and talent have brought glory to their families, society and the country. This Diwali, can we arrange programmes to honour the Laxmi of India?” Modi said. “This time, let us do campaign #Bharatkilaxmi. Encouraging the Laxmi of Bharat amounts to strengthening the paths of prosperity for the country and her citizens,” PM added.

(With inputs from ANI)