International Women’s Day is here and various brands are coming up with their own way of celebrating women all around the world. Deepika Padukone’s fashion brand, All About You has also come up with its own unique way of celebrating womanhood. The brand released a video where young women from various fields came together to talk about their heart felt feelings and emotions in the context of every women’s best friend – clothes. ALSO READ: Women’s Day 2016: Celebrate womanhood with these 9 powerful, inspirational quotes!
The video which has few women talk about various experiences with clothes and explain their definition of style and comfort makes every viewer feel the positive vibes. The video captures the essence of style and fashion through the eyes these girls in less than three minutes. It also manages to bring together a wide variety of stylists ranging from the girl who enjoys jeans and tees to the one who discovered her love for Indian clothing. As for one of these girls talked about sharing an ‘intriguing relationship’ with her clothes, from pepping her up on one of the downer days to being perfect partners on lit-up times. We all would silently agree to this confession. ALSO WATCH: This Women’s Day 2016, Titan Raga ad urges us to respect a woman’s success! Watch video.
The women in the video answered one simple question, what is everyday fashion for them. And the variety in answers gives us a clear picture of the different attitudes and personalities of women and even explains the reason behind this wide variety of fashion wear. Deepika Padukone’s brand, which was launched with the fashion clothing app, Myntra, last year has a wide range of formal and part wear that are elegant and fun at the same time. Watch this video of celebrating women and fashion right here and tell us which story you relate to!