In an attempt to encourage women to accept their body types the popular personal care brand for women, Dove, came up with an advertisement that has gone not too well with Twitterati. While Dove was trying to promote body positivity it backlashed in a way the brand would not have ever thought about. The new advertisement “Real Beauty Bottles” were designed to “celebrate the many shapes and sizes of beauty”. The ad shows six women’s body types from tall, slim, medium height, curvy, extremely squat and wide as bottles of body wash. The new ad begins saying ‘Beauty comes in all shapes and sizes’ and shows their new assembly line of different sized bottles.
The ad then tries to portray that there is not ideal body type and introduces a line of different shapes of body washes. The video shows a factory where bottles are churned out of machines and say, “It’s time now to bring out the pretty people.” The advertising firm behind the campaign, at Ogilvy & Mather London, called the ad the “one of those rare ideas which condense decades of a brand’s legacy in two seconds.” However, if social media is anything to go by women does not seem to impressed by the idea of being reminded of their body types. Kendall Jenner’s Pepsi ad causes outrage for ‘mocking’ Black Lives Matter movement
Here is the new Dove ad:
And Twitter was soon to troll the ad with these tongue in the cheek tweets:
An official statement issued by the brand read, “From curvaceous to slender, tall to petite, and whatever your skin colour, shoe size or hair type, beauty comes in a million different shapes and sizes. Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too.” Although the brand is being trolled for the recent, its previous ads always received praises from consumers. From inspiring women to motivate them to achieve their dreams, their ads have always been feel-good ones.