On December 11, Indian captain Virat Kohli, India’s most eligible bachelor, tied the knot with Bollywood’s leading lady Anushka Sharma in a lavish, yet hush-hush wedding in a heritage resort in Tuscany, Italy. The couple took to social media to formally announce their wedding on Monday night. Since then, the internet has been taken by storm courtesy the ‘Virushka’ wedding. Amidst the wedding fervour, another issue that caught the attention of the nation was the ban on condom ads from 6 am to 10 pm by the Information and Broadcasting ministry, as it is ‘inappropriate’ viewing for children. Now, in an excellent display of advertising skills, popular condom brand Durex has found a way to latch onto Virat Anushka’s wedding frenzy and work around the ban. And Twitterati is all praise for the naughty advertisement.
The condom brand, endorsed by actor Ranveer Singh, put out a tweet at around 1 in the afternoon on December 12, congratulating the newlywed couple with an edgy message. The witty caption of the tweet read, ‘Finally, Virat Kohli bowled his maiden over’. But what was even more interesting was the naughty message that accompanied the tweet. And that was, ‘Let nothing come between the two of you, except, Durex’! This message immediately caught the attention of the netizens, who applauded the timely and witty advertisement by Durex. Many sarcastically pointed out that shouldn’t Durex have posted this message post 10 pm due to the new ban, while some hailed social media for offering brands a way to work around the ban.
Here is the tweet posted by Durex:
Here is what the Twitterati has to say about the wedding wishes by Durex:
Italian Standard Time?
Some joked about being ‘culturally’ correct:
Social Media offers a way around bans?
Over the past few days, the Virat Anushka wedding has been the talking point of the nation. Since not much was known before the official announcement came in, there was a lot of curiosity about the wedding. From articles revealing the details of the ‘secret’ wedding to congratulatory messages from friends, fans and celebrities, this was arguably the biggest wedding of the year. Paralelly, the condom ad ban during the day had invited strong criticism from netizens, who felt the move was regressive. It was truly a clever marketing move by Durex club the two talking points of the nation and come out with a witty, naughty yet non-offensive ad at the right time. Wonder what Virat and Anushka would have to say about this though!