Remember the famous talking egg that broke Kylie Jenner’s world record and became the most liked post on Instagram? It has finally hatched and has a very special message inside.
This talking egg is finally feeling better now that it has hatched. It gives the viewers a very special message and talks about the pressure of social media and how it affects us. A new video was shared on the page with the caption, “Phew! I feel so much better now ?? If you’re feeling the pressure, visit talkingegg.info to find out more. Let’s build this list together
Watch the video here:
This talking egg was a project created by three British advertising executives who teamed with Hulu for a 30-second public-service announcement promoting mental-health awareness.
It all started when an Instagram account with the name world_record_egg shared a picture of an egg on January 4, 2019, and captioned it “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this”.
A London-based ad executive Chris Godfrey was curious to see if a picture of a simple egg can get famous and become a social-media star. Post seeing the response it got, Godfrey worked with two friends C.J. Brown and Alissa Khan-Whelan and kept the account going – the trio revealed to The New York Times. While the page now has more than 10 million followers, the first post now has 52.4 million likes.