The Jolly bum challenge is going viral these days and celebrities like Anusha Dandekar, Kishwer Merchant and Mandira Bedi can be seen taking up the challenge. Looks like these ladies have entered into a competition for dance but do not worry this is a ‘jolly’ good one. Instagram is right now buzzing with a #JollyBum challenge where one can create videos shaking their bum in the best way and post it online. Mandira, Kishwer, and Anusha took the challenge and posted a video on their respective Instagram accounts, where they are seen dancing adorably.

But what is Jolly Bum? We have figured out that American Standard India, America’s leading bathroom company has launched a new product that would want you to shake your bums. They have organized a contest #Jolly Bums and the duration of the contest is from 8th April to 10th April till midnight and winners will be announced on 11th April,18. An original ‘jolly bum shake’ video will have to be submitted by the user on Instagram using hashtags.

Take a look at the videos:

The contest is still on! So create your Jolly Bum shake video and upload on your Instagram with the #JollyBums to stand a chance to win a smart addition to your toilet!

A few days back, we saw how alien dance on Dame Tu Co Sita track, popularly known as #DameTuCosita and #DanceWithAlien had caught almost celeb’s attention. From Shahid Kapoor, Yami Gautam to Mallika Dua everyone did the alien dance and posted hilarious videos on Instagram.