Poise adult diapers or microliners have been given a facelift with a rather lively commercial by ad agency Ogilvy and Mather (O&M). The diaper brand’s main motto is to take care of lady bladder control.

Though the product is supposedly quite a discreet one, this commercial spot is definitely not. The ad shows two moms indulging in a conversation about Sam. And they boast about how Sam knows how to treat women. He might be small but he lasts for hours and he’s in her pants right now! Don’t jump to any conclusions, Sam stands for Super Absorbent Material lined in Poise adult diapers.

Although the ad is funny, it is quite creepily weird. But kudos to O&M, to come up with this light commercial over the super discreet issue of lady bladder problems.