New Delhi, May 30: “Celebration is not about our technology, it is about what India is creating”. Microsoft CEO Satya Nadella struck a chord with the audience in the national capital comprising of students, young achievers, entrepreneurs, corporates and the technological fraternity. In his keynote address, Nadella straightaway grabbed the interest of listeners by quoting legendary poet Mirza Ghalib. “Hazaar khwaishen aisi kare, ki har khwaish pe dum nikle. Bohat nikle mere arman, lekin fir bhi kam nikle.” While Nadella created significant amount of buzz for PR agencies to tap on, the agenda behind his visit to India still remains uncanny.
Prima facie, Nadella visit appears to be an event which would project him as another generous tech wizard who wants to serve the interests of third world rather than making profit. In his speech, Nadella spoke on the importance of creating digital equality and connecting more and more people with the internet. For government functionaries, it was a win-win situation to associate him with Modi’s pet initiative ‘Digital India’. (ALSO READ: Microsoft seeks to empower every Indian: Satya Nadella)
However, a tech wizard, heading a global corporation worth $68.6 billion, would not be touring an emerging economy to deliver pep talk and hold meeting with government officials for ‘digital connectivity’.
The agenda behind Nadella’s visit is to analyze the Indian cloud-networking market, which has grown to only 50 per cent of its potential. With nearly 50 of the top 100 Indian companies, as listed on BSE, using Microsoft’s Azure cloud storage, the company is seeking to usurp the remaining space of the market. According to an assessment, Indian cloud-networking market is set to escalate to nearly $1 billion by 2020. With little competition from Oracle, Microsoft is looking to grab the remaining market share.
Promoting Azure (Microsoft’s cloud-storage service in India) is at the centre of Nadella’s strategy to increase the company’s profit in the third world. With its market in the West almost being saturated, the tech giant is eyeing to increase its scale of operations in the developing nations.