Former Baywatch star Pamela Anderson who was in the limelight lately for making a public revelation that she was sexually assaulted in her childhood. This news caused a stir all around. And now she has come forward and launched her new conservation foundation in the French Riviera town of Cannes.

Her famous celebrity status has made this cause get even more attention, since she realised that her place in the spotlight provided her with a voice and she made sure to put it to some good use. She found her desire to protect animals come from a number of traumatic experiences in her youth.

Pam hosted a launch party for the Pamela Anderson Foundation (PAF) at Cannes 2014. Though it is not evidently clear as to what the Pamela Anderson Foundation will cater to but the foundation’s website Anderson promises it will challenge ‘communities and politics worldwide in a provocative way’. Watch video below!