my-choice

The online world continues to be hysterical over #VogueEmpower’s latest video campaign – My Choice featuring Bollywood diva Deepika Padukone. Directed by Homi Adajania, the video has garnered over four million views on YouTube within three days of its release. From receiving support to being slated for its pseudo-feminism, My Choice remains the talk of town. But the latest take on by a YouTube channel, On A Serious Note, dissects the Cocktail movie actor-director duo in this hilarious video. It dissects the My Choice video as nothing but a marketing gimmick to sell products through hidden commercials! Also Watch: Deepika Padukone bats for women’s equality in new online video!

Right from the first frame of My Choice, one could not help noticing the uncanny similarity that its shared with any XYZ range of hair product commercials we come across on television in our day-to-day lives. But the latest video decodes the other hidden commercials with Homi Adajania-Deepika Padukone’s viral video. Also Read: Men hit back – male version of video says men don’t support cheating!

Using the stills and frames of My Choice, the audio has been wittily switched by the advertisements of – Vatika Shampoo (hair product), Saridon tablet (medicine), Whisper (sanitary pad) and Close-Up (toothpaste). You could not help admiring the creativity and subtle aptness the revised video makes. We have had spoofs, view points, debates over My Choice but this video in true meaning leaves you with uncontrollable bouts of laughter. Enjoy, Laugh and share..because its going to be MY Your CHOICE!