Car maker Volkswagen has come out with a public service announcement (PSA) video about safe driving. The company has communicated in an amazing way how dangerous it could be to use your mobile phone while driving.

Moviegoers in Hong Kong apparently didn’t know what was in store for them when they were settling down in their seats with a tub of popcorn for the movie. The screen starts showing a car whizzing down the road. People are watching patiently when and all of a sudden everyone’s phone in the hall starts buzzing. When each person starts scrambling for their mobile phone, the onscreen driver loses control and crashes the car into a tree.

The message is very simple yet strong. Mobile use is now the leading cause of death behind the wheel. A reminder to keep your eyes on the road! Watch the Volkswagen ad below.