Holi is around the corner and the time is ripe for detergent brands to tap in the opportunity and amplify their advertisements on the same lines. In lieu of the same, Hindustan Unilever’s product, Surf Excel detergent is currently facing backlash for promoting Hindu-Muslim harmony ahead of the upcoming festival.

Despite its heartwarming content showing a young Hindu girl, dressed in a white t-shirt, who, in the midst of people playing with Holi colours, chooses to get stained in order to protect her young Muslim friend who has to go to a nearby mosque to pray, the advertisement earned the wrath of the right-wing Twitter users who claim that the ad promotes “love jihad.”

Released on February 27, the video has already managed to garner over 7.8 million views on YouTube but is facing the wrath of right-wing users on Twitter who feel that the ad is ‘Hindu phobic’ and controversial since it conveys that offering namaaz is more important than Holi celebrations. The same people were then successful in making the hashtag #BoycottSurfExcel trend on Twitter.

Check some of the tweets here:


Recently, at the time of Kumbh Mela, HUL found itself surrounded in controversy again for another of its advertisement had shown a son abandoning his aged father but soon coming around after realising his mistake.