Taking further ahead the concept of Vasudhaiva Kutumbakam – The World is My Family’, Zee Entertainment Enterprises Limited (ZEEL) today announced the launch of its new Corporate Brand Film. The newest video shows the reach and love the Entertainment brand receives across the country. It is a peep into what the channel provides people on daily basis.

The video shows the love shared by people across the nation with ZEE being the connecting dot with its 33 domestic and 36 international channels. Speaking on the new brand film, Roland Landers, Head – Corporate Brand, ZEEL said, “In its journey of 22 years, ZEE has made a significant place in the hearts and minds of millions of viewers across the world. Through this film, we not only cherish their presence, but also welcome the world to be a part of this family.”  (READ: Zee launches entertainment channel ‘Zee Hiburan’ in Indonesia)

Satbir Singh, Chief Creative Officer, FCB Ulka, the communications agency that created the film said, “ZEE is today this massive family with millions of family members around the world, connected through highly engaging television and movie content. We are celebrating this inclusive value of Vasudhaiva Kutumbakam, or the World is a Family, with this film.” urrently reaching over 959 million viewers across 169 countries, the film reiterates ZEE’s role as a global brand, a cultural ambassador, uniting people in India and across the world through its wide network of 33 domestic and 36 international channels.