We all have experienced a situation when we unknowingly embarrass ourself in a social or family gathering after letting out a fart. The eyeballs in a room are all on you and all you try to do is escape from that moment. Now, to tackle this awkward moment, a US clothing company named Shreddies has launched a new line of jeans for men and women that claims can eliminate the stinky smell of a fart. Yes, you heard us right. According to Mirror UK, the company is promoting their range of jeans with the tagline ‘fart with confidence’.

A Man in China Brings a Strange Looking Animal Home Thinking It’s a Dog. People on Internet Tell Hims Who it Really is

A Man in China Brings a Strange Looking Animal Home Thinking It’s a Dog. People on Internet Tell Hims Who it Really is

The company says a special carbon back panel is the secret to eliminate the smell and also claims that a person farts around 14 times a day.

The company website also explains, “Shreddies flatulence filtering garments feature an activated carbon back panel that absorbs all flatulence odours. The carbon lining gives increased protection and more freedom to enter social situations.”

It further reads, “When worn with Shreddies flatulence filtering underwear it offers a double layer of protection, giving increased confidence that all odours are filtered.”

However, buying these pair of jeans can be an expensive affair as one pair costs £100 (Rs 9,600) and it comes in seven different sizes. A single pair of normal jeans will cost you £19 (Rs 1,800).

The website also states, “Over-the-counter charcoal tablets can help greatly. These work by absorbing gas in the digestive system. Charcoal pads worn in your underwear are also available. These absorb the gas that is released during flatulence and mask the foul-smelling gas.”

Well, these jeans are worth to buy only if you can pay that hefty price.

Do let us know what do you think about ‘fart with confidence’ jeans.